Great Cakes Brand Identity

Brand identity for an exquisite cake baker

Known as one of Michigan’s finest cake bakers, Great Cakes creates exquisitely designed and superbly flavored cakes for special events. They employed About350 to design a logo and identity system that truly represents the quality and elegance of their cakes. The floating cake slice denotes a sense of wonder, joy, celebration and quality, as does the combination of metallic gold and black inks used in the printed items.

A unique element of this identity system is the vertical format thank you card – designed to save money on printing and fit comfortably in a no. 10 business envelope.