As a start-up, the TwoFour Insight Group was a functioning business without a name or visual direction. Their mission is to assist American pharmaceutical, bio tech and medical device companies do business in India and other emerging markets. About350 was given blank slate on which to brand this business. We started by naming the company, paying homage to the Indian culture so prevalent in their business. Further, we designed a logo, and identity system, and constructed a website that allowed the partners to easily update a large amount of constantly evolving content.