Great Cakes - Logo and Identity System
Known as one of Michigan's finest cake bakers, Great Cakes creates exquisitely designed and superbly flavored cakes for special events. They employed About350 to design a logo and identity system that truly represents the quality and elegance of their cakes. The floating cake slice denotes a sense of wonder, joy, celebration and quality, as does the combination of metallic gold and black inks used in the printed items.
A unique element of this identity system is the vertical format thank you card - designed to save money on printing and fit comfortably in a no. 10 business envelope.