Coleman Health Services Logo & Identity

  • Date
    August 2021
  • Tools:
    Adobe Illustrator

Coleman Health Services provides behavioral health, residential, employment and other support services to their clients, crafting a unique, holistic model of healthcare. Read more about their name change and logo here.

Coleman supports clients in 22 counties of Ohio with 7 core values. The 7 pointed star signifies those values, while the figure in the middle represents the client. They are centered because they are the focus. The secondary message of the star is that of positivity and progress – an explosion of possibilities emanating from the figure. This person has no limits.

The tertiary message, in form and color, is that of a peacock. A peacock represents resurrection (the male loses its feathers, and regrows them), as well as dignity and self-confidence.